The most inspiring messages motivate people with a sense of purpose bigger than themselves. They draw out and answer the question, “Why?” Why should I care? What should I sacrifice my time, money and energy to be a part of this? A truly compelling “why” casts vision, reinforces values, motivates people and gives them something bigger than themselves to believe in, pursue and sacrifice for. So how do we effectively communicate the “why” of our foster care, adoption and orphan care related ministry? What is the compelling message of our ministry?